|The feasibility study will investigate the production, marketing and sale of locally produced wild venison in and around the Wye Valley AONB. The study area will include woodlands experiencing highest impact from deer between Symonds Yat, Chepstow and Wentwood. It will investigate where wild venison is processed and sold, and how it is marketed. Also whether there is an opportunity to develop local marketing for wild venison and what gaps need to be covered to ensure the venison can be sourced, processed and marketed locally, using the benefit to woodland habitats as a marketing tool.
Recommendations produced within the study will inform future work on the local wild venison supply chain and further applications for funding to enable this work. This will enhance the economic benefit locally to all those within the venison supply chain, including woodland managers, stalkers, butchers, distributors and retailers.
Date approved : 19 Jan 2017
Total project cost : £10,020 (RDP amount £4,800).
Project start date : 1 Feb 2017 – end 30 June 2017.
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